Facebook VP of Monetization Product Matt Idema Is Now WhatsApp’s COO

Idema will bring his focus on monetization to the messaging app

WhatsApp named its first-ever chief operating officer, tapping parent company Facebook’s vice president of monetization product marketing Matt Idema to fill the role.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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