Social Pro Daily

Facebook VP of Monetization Product Matt Idema Is Now WhatsApp’s COO

Idema will bring his focus on monetization to the messaging app

By David Cohen

February 15, 2017

WhatsApp named its first-ever chief operating officer, tapping parent company Facebook’s vice president of monetization product marketing Matt Idema to fill the role.

David Cohen
@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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