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For transgender and non-binary people who continue to face injustice and prejudice, shopping can be an ordeal: most banks demand a customer uses their birth name.
Mastercard, an official sponsor of World Pride for a decade, was the first financial brand to change this when it rolled out its True Name card in December, enabling a person to use their chosen, true name on their credit or debit card.
A new spot by McCann New York shows why that move was important to members of the community.