Mashable Is Hosting a Live Show on Twitter From SXSW Featuring Interviews, Music and More

Cookie Monster will be involved, and Twitter will be selling ads


Did you know Cookie Monster before he was cool?

This year, the most famous devourer of baked goods on that street called Sesame will take part in Mashable’s live show at South by Southwest.

At 1 p.m. ET March 10-12, Mashable will host 90-minute livestreams on Twitter from Austin, Texas.

“The Mashable Show,” as it’s being called, will be hosted by the site’s executive editor, Jessica Coen, and social editor Tracey Edouard, who will be joined by comedian Kerri Doherty—and Cookie Monster will appear as everyone’s favorite sidekick.

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