Marvel, Hello Kitty May Have Run Afoul Children's Privacy Laws

Complaints filed with FTC are first since rules were updated

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Marvel and Sanrio, two of the biggest brands in the kids online marketing space, may be in violation of online children's privacy laws. According to a watchdog group, Disney's MarvelKids.com and Sanrio's Hello Kitty Carnival app fail to obtain parental consent from kids under 13 prior to tracking and collecting personal information about them.

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