Martin Sorrell on Leadership During Covid-19 and the New Normal

S4 Capital executive chairman is bullish on a V-shaped recovery

Martin Sorrell says agencies shouldn't simply advise clients to spend their way through a recession. Sasha Maslov for Adweek

The Covid-19 pandemic is shaping up to be the black swan that will trigger a reset in the global economy, the scale of which has not been seen for close to a century.

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@ronan_shields Ronan Shields is Adweek's programmatic editor.