Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.
Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. I recently had a chat about it with Karl Van Delden, who heads product management at Stirista.
His latest product is Visitor ID Graph, which allows consumer-driven companies to identify the visitors to their websites. Using VIG, site owners can now capture the contact information of as many as 45% of their visitors, for analysis and ongoing marketing communications.