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Following the trend of marketers becoming publishers, Marriott International is launching a global creative and content marketing studio to handle internal work for its portfolio of 18 travel-related brands.
"We view this as the opportunity to be the world's largest producer of travel-related content," said David Beebe, Marriott's vp of creative, content marketing and global marketing. The former Disney-ABC Television executive and producer will lead the new initiative.
As the largest hotel chain in the world, Marriott aims to leverage its expertise on travel, according to Beebe.
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