Marketing to Millennials — 3 Myths Shattered
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Once again, Millennials — the generation born between the early 1980s and 2000 — give us reason to sit up and pay attention. According to Accenture, in less than five years, Millennial annual spending will surge to an estimated $1.4 trillion. Although Millennials make up the most diverse and highly educated generation, most think of them as trendy 20- or 30-somethings with smartphones in one hand and tablets in the other.
It’s true, Millennials spend more time on the Internet and use mobile devices more than any other generation, but they are more traditional than marketers might think.