Marketing to Millennials — 3 Myths Shattered

Once again, Millennials — the generation born between the early 1980s and 2000 — give us reason to sit up and pay attention. According to Accenture, in less than five years, Millennial annual spending will surge to an estimated $1.4 trillion. Although Millennials make up the most diverse and highly educated generation, most think of them as trendy 20- or 30-somethings with smartphones in one hand and tablets in the other.

Linda Antos is a market development analyst at Quad/Graphics. Reach her at Linda.Antos@qg.com.

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