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Zeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into marketing clouds.
Founded by John Sculley, former CEO of Apple and president of Pepsi, and David Steinberg, the New York-based firm’s software helps clients like Quaker, American Airlines and Sprint manage their data through a marketing cloud. The company owns a proprietary database of more than 350 million people with an average of 3,000 pieces of data per person.