Marketing Technology Firm Zeta Global Raises $140 Million to Take on Giants Like Salesforce and Oracle

Clients include Quaker and American Airlines

Marketing cloud software is becoming a hot commodity for brands. Zeta Global

Zeta Global—a company that helps marketers manage huge swaths of data—has raised $140 million, indicative of a growing trend of investments into marketing clouds.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.