Marketing on Reddit Is Scary, But These Success Stories Show Big Potential

Survival tips for some of social's toughest terrain


Reddit is often called "the front page of the Internet," but for many brands it's remained a no-go zone, given the likelihood of getting flamed or trolled by anonymous users. There's just as much potential on the social platform's forums (called subreddits) to make money and generate influence and goodwill, but it too is fraught with danger.

Maybe all you need is a guide. After just one year of running stealthy Reddit campaigns for tech-minded companies, Brian Swichkow, founder of nascent social-marketing firm Ghost Influence, said he now "gets calls all of the time" from agencies wanting to subcontract his work, which has the potential to quadruple a brand's social impressions.

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