Marketing to Millennials: Gain Trust Through Content
Eighty-four percent of Millennials (opens as a PDF) turn to user-generated content to inform their purchase decisions.
The good news for marketers? Millennials are digitally savvy, which creates more opportunities to reach them on digital channels.
The not-so-great news for marketers? Millennials don’t trust brands — they trust people.
Your Audience Has Trust Issues
Getting a message across to Millennials doesn’t mean you need to paint the Internet with ads of 20-somethings in fedoras, taking selfies. Believe me, Millennials already know what they look like.
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