Acting on Innovation

Every month or so, we meet here in the pages of this magazine and talk about all the great things direct marketers can do with today’s marketing technology. There’s a lot of innovation going on.

So do you feel like you’re innovating in your company? Do you feel like you’re able to effectively adopt the innovations you see other marketers implementing?

I hear a lot of marketers who say they’re not able to effectively make that turn and implement innovations; either their own ideas or ones they see other marketers using.

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