Marketing Groups Applaud Senate Vote That Could Let ISPs Sell Consumer Data Without Consent

The controversial move would strengthen online ads

The United State Senate voted today to repeal regulations that forbade an internet service provider from selling users’ data without their permission, representing a victory for Verizon, AT&T, Comcast and other broadband services. Digital advertising and marketing players also probably won—especially if the House of Representatives passes the bill and sends it to pro-business President Donald Trump.