Marketing Groups Applaud Senate Vote That Could Let ISPs Sell Consumer Data Without Consent

The controversial move would strengthen online ads

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The United State Senate voted today to repeal regulations that forbade an internet service provider from selling users’ data without their permission, representing a victory for Verizon, AT&T, Comcast and other broadband services. Digital advertising and marketing players also probably won—especially if the House of Representatives passes the bill and sends it to pro-business President Donald Trump.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in