Marketing consultancy firm Ebiquity has purchased Digital Decisions in a bid to further its digital media monitoring capabilities as it aims to better help brands evaluate their online media spend.
The deal between the Europe-based pair will begin with an initial consideration of 700,000 euros ($783,000), with the final terms involving a mix of cash and Ebiquity stock, dependent on the financial performance of Digital Decisions through 2022.
Ebiquity helps brands improve the ROI of their media buys, and is arguably most famous for its participation in the
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