Marketing and IT Departments Need to Get In Sync to Best Capitalize on Mobile Technology

Adobe research finds misalignment between the two


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While the decade between 2007 and 2017 marked the genesis and maturation of the mobile industry, technologies like augmented reality (AR), virtual reality (VR) and artificial intelligence (AI) are poised to accelerate this evolution even faster in the decade to come, according to Adobe—and it found marketers may not be as prepared for the coming changes as their counterparts in IT.

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