Denny's Daily Zinger: Marketing a 200 M.P.G. Automobile
It should be a cake-walk.
The market: Consumers who are having our pockets picked by the greedy oil companies charging $4.00 for a gallon of gas. In Europe, it’s more like $11.00 a gallon.
The product: A two-seat Volkswagen 2014 XL 1 with its 22nd century design. It features gull-wing doors, a top speed of 99 m.p.h. and can go 200 miles on a gallon of gas.
This is not a dream. It’s in production in Europe right now.
Marketing
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