Marketers Won’t Become Obsolete Due to Bots—Just More Strategic

Facebook’s automation tools, for instance, will improve UA campaigns

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Recent advancements in machine learning are significantly changing the advertising landscape. Over the past year, improvements in the technology have enabled marketers to start measuring real net profits from ads and allow small advertisers to effectively compete with large advertisers on a more even playing field. Thanks to machine learning, advertising platforms such as Facebook and Google can now automate decisions for marketers that have a huge impact on performance as well as time management.

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