Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Some may still think that personalization is a passing fad. On the contrary, personalization underpins all marketing strategies. Therefore, marketers must get better at communicating with their customers for their own survival, really.