Marketers Struggle to Identify and Engage Social Media Influencers (Report)

According to a new report marketers are uncomfortable reaching out to influential social media users for campaigns, but these same users indicated that they were interested. Where's the disconnect?

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Influencer marketing is the big buzz this year as marketers plan to increase their budgets in an attempt to get their content in front of relevant audiences. Influencers themselves have become more sophisticated, and marketers seem to have a hard time keeping up with them, according to a report from SoftwareAdvice.

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