Data Marketers Should Use Modeling to Compress Large Data into Small Answers If you skip details, provide answers to questions Data modeling is the ideal way to pack complex data into concise answers to questions. Hiraman/Getty Images By Stephen H. Yu February 12, 2021 Let’s just say it: Most people don’t like to get involved with analytics. Stephen H. Yu Stephen is president and chief consultant at Willow Data Strategy. Recommended articles