Data

Marketers Should Use Modeling to Compress Large Data into Small Answers

If you skip details, provide answers to questions

Data modeling is the ideal way to pack complex data into concise answers to questions. Hiraman/Getty Images

By Stephen H. Yu

February 12, 2021

Let’s just say it: Most people don’t like to get involved with analytics. 

Stephen H. Yu
Stephen is president and chief consultant at Willow Data Strategy.
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