Data

Marketers Should Use Modeling to Compress Large Data into Small Answers

If you skip details, provide answers to questions

Data modeling is the ideal way to pack complex data into concise answers to questions. Hiraman/Getty Images

By Stephen H. Yu

February 12, 2021

Let’s just say it: Most people don’t like to get involved with analytics. 

Stephen H. Yu
Stephen is president and chief consultant at Willow Data Strategy.
Recommended articles
You Might Like

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

3 Insights From CES 2021 to Help Marketers Forge Connections in a Cookieless World

By Grace Murphy

Upfronts Success Depends on Data and People-Based Identity

By Jay Prasad, Chief Strategy Officer, LiveRamp TV

Navigating Identity Through the New Era of Privacy

By Michael Zacharski, CEO, ENGINE Media Exchange

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}