Marketers Should Use Modeling to Compress Large Data into Small Answers

If you skip details, provide answers to questions

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Let’s just say it: Most people don’t like to get involved with analytics. 

Even people with good aptitudes for analytics don’t care to read long dissertations unless they have to. Modern human beings are too busy to dig deep into every matter that they encounter. New generations are becoming exceedingly impatient and they won’t sit through any boring moment. 

All this is a real burden for professional data players, because everything they produce must not only be valuable, but also be simple and succinct.



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