Marketers: No Brand Deserves Gold Digital Olympics

Nike, P&G's superb TV efforts offset by lackluster social integrations

If you listen to tech players, Summer Olympics advertisers Nike and Procter & Gamble are definitely among the brands that deserve gold medals for their traditional media efforts. But when it comes to digital marketing, the top step on the podium should simply remain unoccupied until brands get more sophisticated, they suggested. And there’s data to back up their stances.