Marketers Need to Stop Looking at Mobile as a Channel. It’s a Lifestyle

That means putting customer experience above all else

Making customer satisfaction a higher priority than traditional KPIs can be the secret to mobile success. Getty Images

What do you think is the No. 1 digital priority among today’s brands? I’ll give you a hint: It’s not social marketing or Internet of things. It’s not content, video, cross-channel, data or even marketing automation. (You might be wondering, what’s left?)

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@WillKassoy Will Kassoy is CEO of ad-tech firm AdColony.