Marketers Are Mistaking Information for Intimacy

The data paradox facing the industry in today's data-driven world

We live in a hyper-connected world where more data is being collected than ever before. Every Google search, every credit card swipe and every tweet leaves behind a bread crumb of information that adds up to reams and reams of data. Even as you read these lines, you are offering up data about your device, geography, time spent and a host of other inputs.