Marketing and Sales

Why Marketers Should Hire Their Moms, Dads

Headshot of Jeanette McMurtry
By Jeanette McMurtry

It’s everywhere. Professionals over 40 can’t even get an interview even when their experience, achievements and proven skills put them at the top of the list of qualified candidates. And the rationale behind recruiters, CEOs and others seems to always be: cultural fit. CEOs and other executives skew younger than ever as start-ups continue to get backing by VC firms and angel investors that believe in new ideas dreamed up by young enthusiastic tech masters.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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