Marketers Fear the FCC’s Plan to Kill Net Neutrality Could Increase Advertising Prices

Costs could also go up and competition decrease

The FCC is proposing ending net neutrality, which marketers could say could help ISPs but hurt users and brands. Getty Images

Yesterday, the FCC unveiled its plan to totally dismantle Obama-era rules that require internet service providers to treat web traffic equally. The proposal—which the agency will vote on next month—would allow companies like Verizon, Comcast and AT&T to block or at least slow web traffic.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.