Marketers Created the Influencer Fake Follower Army: Where Do We Go From Here?

Opinion: Measuring quality of engagement serves as a better proxy


Fake followers have grown as a concern for marketers partnering with influencers on branded content. Despite the roadblocks that brand marketers face when tasked with partnering with influencers as an extension of their brands, the landscape of influencer marketing continues to rapidly expand and evolve. In fact, 62 percent of brand marketers are planning to increase their influencer marketing budgets this year alone.

When approached correctly, the benefits of leveraging influencer relationships can be immense—opening a door full of opportunities for brands to more authentically reach their intended target audiences that otherwise couldn’t have been reached through traditional advertising.

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