Marketers Are Using Customer Data to Drive Smarter, More Creative Storytelling

An abundance of insights often leads to new ideas

Last winter, as the East Coast was being hammered by a series of blizzards, spirits vendor Pernod Ricard and its delivery service partner Minibar observed an intriguing data point.

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This story first appeared in the June 11, 2018, issue of Adweek magazine. Click here to subscribe.