Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon's Alexa and Google Home

But some pricey IoT gadgets are lagging behind

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As brands increasingly seek to understand the Internet of Things, marketers are keying in on how Amazon and Google will dominate connected devices in 2018. That’s why Amazon’s Alexa and the Google Home—with their rapidly expanding sets of AI skills and services—will be completely unavoidable for the 180,000 expected attendees at this week’s annual Consumer Electronics Show in Las Vegas.

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This story first appeared in the Jan. 8, 2018, issue of Adweek magazine. Click here to subscribe.