Marketers Are Missing Out on the Benefits of Silence

Choosing not to communicate can forge a stronger bond with consumers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In a year of escalating Twitter battles, the #MeToo movement and increasing anxiety spurred by heated political climates worldwide, a digital time-out seems increasingly appealing.

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This story first appeared in the December 3, 2018, issue of Adweek magazine. Click here to subscribe.