Marketers Are Investing Heavily in Programmatic Advertising (Report)
Programmatic advertising has become an essential digital marketing tool
Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Every year, it seems that marketing get more and complex, with many more intricate moving parts to consider when launching or maintaining campaigns. With diversified tools, it’s necessary to focus spending on the strategies that will be most effective. The 2017 “State of Performance Marketing” report from AdRoll offers guidance on newer techniques on which to focus.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in