Marketers Are Investing Heavily in Programmatic Advertising (Report)

Programmatic advertising has become an essential digital marketing tool


Every year, it seems that marketing get more and complex, with many more intricate moving parts to consider when launching or maintaining campaigns. With diversified tools, it’s necessary to focus spending on the strategies that will be most effective. The 2017 “State of Performance Marketing” report from AdRoll offers guidance on newer techniques on which to focus.

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Programmatic advertising—algorithm-driven targeting of ad units to specific audiences—has started to pick up a lot of speed in all marketing sectors, but especially with social media marketers.

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