Mark Zuckerberg: Privacy Settings Hurt Site Engagement

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

One of the less discussed aspects of Mark Zuckerberg’s interview at the Computer History Museum in Mountain View last week was a comment he mentioned about the impact that privacy settings have on engagement. While Facebook is known for providing a series of advanced tools for managing privacy, the company’s metrics have revealed that in the broad sense, less privacy settings results in increased engagement.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...