Mark Zuckerberg: Privacy Settings Hurt Site Engagement

One of the less discussed aspects of Mark Zuckerberg’s interview at the Computer History Museum in Mountain View last week was a comment he mentioned about the impact that privacy settings have on engagement. While Facebook is known for providing a series of advanced tools for managing privacy, the company’s metrics have revealed that in the broad sense, less privacy settings results in increased engagement. This could explain some of the push for making information public by default. It could also explain the new embrace of Facebook Questions.