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Political advertising underwent a dramatic evolution in the lead-up to the 2018 midterm elections, with emotionally potent narratives helping launch several newcomers onto the national stage.
While not all these candidates were as successful as Alexandria Ocasio-Cortez, whose campaign video “The Courage to Change” helped propel her to an unexpected primary victory and then a prominent role in U.S. politics, powerful ads for candidates like Texas Democrat MJ Hegar and Wisconsin gubernatorial hopeful Kelda Roys laid a foundation for