Mark Kelly Launches Senate Race With a Powerful, Personal Video That Highlights a 2020 Trend

Emotional storytelling will be key for newcomers and veteran politicians alike

Mark Kelly announced his U.S. Senate run alongside his his wife, former U.S. Rep. Gabby Giffords, who survived a 2011 assassination attempt.

Political advertising underwent a dramatic evolution in the lead-up to the 2018 midterm elections, with emotionally potent narratives helping launch several newcomers onto the national stage.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."