Mark Ford Stepping Down as Time Inc. CRO
Brad Elders takes over as CRO.
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Mark Ford is stepping down as Time Inc.’s executive vp and chief revenue officer. He will assume a new role as executive vp, senior strategic sales advisor, reporting to CEO Rich Battista.
Brad Elders, most recently president of digital sales, will succeed Ford as executive vp, CRO.
“Mark Ford has had an illustrious 32 year career at Time Inc. with a track record of driving revenue and innovation for some of our biggest brand,” said Battista, in a statement.