Marin Software Acquires SocialMoov
Cross-channel advertising cloud Marin Software announced that it will acquire fellow PMD SocialMoov, which serves Facebook and Twitter
Cross-channel advertising cloud Marin Software, a Facebook Preferred Marketing Developer, announced that it will acquire social advertising platform and fellow PMD SocialMoov, which serves Facebook and Twitter.
The two companies said they expect the transaction to close in mid-February, at a total price tag of $18.75 million — $8 million in cash and $10.75 million in shares of Marin’s stock valued at the 10-day trading average two days prior to entering into the definitive agreement. SocialMoov employees will also receive up to $2 million in equity awards following the closing.
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