Marie Claire's Anti-Apple Maneuver

Women's magazine moves to get around App Store

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Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden.

The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well.

Jason Baptiste, CEO of Onswipe, said the platform appeals to publishers’ desire to build a tablet audience without giving up control to the App Store.

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