Influencer Marketing Automation: Finding the Right Balance

There is no one-service-fits-all option when it comes to influencer marketing. The key is finding the right balance between platform automation and human insights.


As people become more wary of traditional advertising, brands and agencies increasingly turn to influencer marketing programs to connect with their target audiences in authentic and meaningful ways.

As a result, 75 percent of marketers today use influencer marketing in some capacity, with nearly 60 percent planning on increasing their influencer marketing budgets in the next 12 months.

This surge in popularity has spawned hundreds of technology-backed influencer marketing platforms and providers that are touting their abilities to help brands navigate this nascent sector of the industry.

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