I was joined today by Joel Beckerman, founder and lead composer of Man Made Music, a bicoastal “strategic” music and sound studio. You may not know Joel’s name, but I guarantee you know his work. Man Made Music is responsible for scores of (get it?) instantly recognizable tunes you’ve heard watching some of the biggest news events of the day, at the movies or cheering on your favorite Super Bowl contender. Joel, who Fast Company has heralded as one of their “Most Creative People in Business 1000,” has personally created or produced original scores for more than 50 television programs, won ASCAP’s “Most Performed” theme award for the past eight years, and has developed signature sonic branding programs for global giants including Disney and AT&T.