Malaria No More UK Brings Mosquitos and a Message to the UN General Assembly Meeting

Its campaign includes AR filters for Facebook and Instagram, along with life-sized versions around New York


Malaria No More UK is looking to deliver its message during the United Nations General Assembly meeting in New York this week with “Malaria Must Die, So Millions Can Live,” a campaign that combines digital and out-of-home experiences.

The campaign actually kicked off in April with a short film featuring soccer superstar David Beckham appearing to speak in nine languages and encouraging viewers to record the message, “Malaria must die,” on a voice petition. The video was created using emerging artificial intelligence video synthesis technology.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in