Malaria No More UK is looking to deliver its message during the United Nations General Assembly meeting in New York this week with “Malaria Must Die, So Millions Can Live,” a campaign that combines digital and out-of-home experiences.
The campaign actually kicked off in April with a short film featuring soccer superstar David Beckham appearing to speak in nine languages and encouraging viewers to record the message, “Malaria must die,” on a voice petition. The video was created using emerging artificial intelligence video synthesis technology.

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