Content Marketing

Making Your Website Work With the Rest of Your Digital Marketing and Traditional Marketing

Headshot of Andrew Schulkind
By Andrew Schulkind

 

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A theme has come up in our recent conversations with clients and prospects interested in getting more marketing performance out of their existing websites regardless of whether their primary focus is digital marketing or traditional marketing. Though the sites these marketers have built vary in quality, nearly all have been quite serviceable as marketing tools.

This news makes those marketers happy, of course. But that doesn’t mean there isn’t work left to do to maximize their marketing performance.

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Headshot of Andrew Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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