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For the challenge, Nielsen had PMDs integrate its Online Campaign Ratings reporting application programming interface, leading to an easier Facebook ad measurement experience for advertisers. The event involved 12 PMDs from around the world, with two daylong challenges in London and Facebook’s hometown of Menlo Park, Calif.
Nielsen’s Vice President of Product Leadership, David Wong, gave a little more insight into the contest:
Like Nielsen, MakeMeReach and our other participating PMDs have a demonstrated commitment to delivering effective marketing solutions to clients.