Make Brand Waves This Summer!
A recent Sperry Top-Sider ad caught my attention with this bite-sized story:
A Man – A Boat – A Dog
A True Story
The seas were rough. A man was tossed about trying to steady his sails and struggled to find sure footing. Paul Sperry almost lost his life that day. He was a lifelong sailor and inventor, driven to perfect a non-slip boat shoe. One day after watching his dog dart effortlessly across the ice, he carved grooves—like those on his dog’s paws—into the bottom of a rubber sole.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in