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While Google and Facebook are focusing on cutting off ads to websites peddling fake news, one major ad-tech company is focusing on a different problem—hate speech.
Bloomberg News first reported that advertising management software company AppNexus conducted an audit of Breitbart News and determined that content on the conservative website incited violence, which is a breach of the company's policy. Because it categorizes such language as hate speech, AppNexus is therefore denying Breitbart access to its advertising marketplace until it falls back into compliance.