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MailChimp is evolving from being an email-marketing company to something that could soon resemble a more diverse marketing platform.
The quirky Atlanta-based company is launching its first product outside the world of email marketing to help clients integrate their Facebook advertising directly within MailChimp's dashboard. The service, announced today, will help advertisers target Facebook users based on brands' email lists while also using Facebook to grow the lists they already have. (Along with email lists, marketers will also be able to target based on Facebook's look-alike audience segments and brands' own audiences.)