Direct Mail Marketing

In My Mailbox & Yours | An Artful Invite to a Special Evening

Headshot of Chet Dalzell
By Chet Dalzell

It’s my favorite mail piece this year — and it didn’t even include a check.

But it did include an invitation for payment. You may have received it, too.

Late next week (Nov. 16), 300-plus marketers will gather in New York for the 2017 Annual Gala Evening, the presentation of the 33rd Annual Silver Apples Awards. There, we pay homage to marketing leaders who have given 25 years (at least) of distinguished service to our field.

[This year’s Silver Apple honorees are Fran Green, ALC; John Princiotta, PCH; Eva Reda, American Express; Randall Rothenberg, IAB; Jay Schwedelson, Worldata; Rita Shankewitz, Bottom Line, Inc.;

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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