Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video.
It's YouTube's largest upfront deal ever for its premium Google Preferred program that will be presented for the third consecutive year at its Brandcast event Thursday night in New York as part of the Digital Content NewFronts. As more consumers (particularly millennials) cut the cord, YouTube is pitching advertisers this week on its reach and data. It claims to reach more 18- to 49-year-olds than any TV network with just its mobile traffic.
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