Magazines Look to TV…Again

Long publishers’ siren song, video is hotter than ever with Condé Nast, Hearst


With print media in decline, magazine companies are working feverishly to get a foothold in TV and video.

Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which recently bought a 50 percent stake in reality TV mogul Mark Burnett’s production company.

Publishers have tried their hand before, but failed to find a sustainable business.

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