Magazine Newsstand Sales Still Falling in 2012

Results in for 'Vogue,' 'Cosmo,' 'O'

The numbers coming from the Audit Bureau of Circulations on Tuesday are likely to show yet another soft performance for magazine newsstand sales, especially for women's titles.

Many of the biggest women’s newsstand players saw double-digit percentage drops in the first half of 2012 versus the year-ago period, according to the ABC's Rapid Report, a voluntary publishers' reporting service. Newsstand stalwart Vogue fell 16.5 percent; Cosmopolitan, 15.5 percent; Elle, 20.5 percent; and O: The Oprah Magazine, 17.9 percent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in