Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
As one of the biggest holiday marketers, Macy's has an intricate advertising plan mapped out weeks in advance before Thanksgiving.
This year, the brand is running three campaigns with different messaging across Facebook and Instagram, which started during the 90th Macy's Day Parade with a 90-second spot dubbed "Old Friends" on Facebook.
"Facebook and Instagram are more than just a lower-funnel sales driver—it's this full-funnel approach that we find so intriguing and appealing to the ad product capabilities," said Serena Potter, vp of digital media strategy at Macy's.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in