One of the key players in Macy’s reinvention plans, brand experience officer and Story’s CEO and founder Rachel Shechtman is among 4,000 employees being let go.
The news was first reported by Retail Dive. Shechtman joined Macy’s in May 2018 as its first brand experience officer, nearly seven years after she founded Story, the experiential, rotating store-within-a-store concept. Shechtman described the Story model at its launch as “a real life version of scrolling through Instagram.” By April 2019, Macy’s had launched the format in 36 locations across 15 states.
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