How Brands Can Mitigate Influencer Marketing Risks

Opinion: No channel—no matter how promising—is completely brand safe

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

After Google boasted in 2016 that “YouTube delivered a higher return on investment than TV in nearly 80 percent of cases,” investing marketing dollars in YouTube seemed like a no-brainer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...